BI NUTRACEUTICAL PRESS ROOM

For Release: IMMEDIATE

Contact:
Courtney Jacobs
801-538-0777

BI Nutraceuticals Strengthens Sales and Sourcing Capabilities with New Hire, Promotions

LONG BEACH, Calif., April 7, 2006 - BI Nutraceuticals, the leading supplier of quality raw materials and custom blends for 30 years, today announced the appointment of Dennis Flynn to eastern Regional Sales Manager and the promotions of Matt Phillips to Vice President, Marketing & Sales, Americas/Europe and Mike Swenson to Vice President, Global Sourcing.

"With the addition of Dennis and well-deserved promotions of Matt and Mike, BI has further strengthened its team of employees who are dedicated to providing manufacturers in the industry with ingredients of the utmost quality," stated George Pontiakos, president and CEO, BI Nutraceuticals.

Flynn has extensive experience in the natural product industry, specifically in raw materials sales, having worked for other companies in the industry. He has a strong knowledge of how to help manufacturers integrate new ingredients into a variety of product applications and his insights have helped nutraceutical marketing companies, contract manufacturers, formulators and related professionals in the natural products industry achieve competitive advantages in the marketplace.

Phillips has worked for BI Nutraceuticals for more than nine years. He has held positions including marketing manager, product manager and director of sales. As Vice Vresident of Marketing & Sales for the Americas/Europe, Phillips will be responsible for overseeing sales, product management and customer service in those regions, as well as all marketing functions.

Swenson has been with BI for more than nine years and has held positions including buyer/planner, materials manager and operations manager. As Vice President of Global Sourcing, Swenson will oversee the purchasing of all products and will manage BI’s sourcing office in Long Beach, Calif., as well as the company’s office in Shanghai, China.

BI Nutraceuticals, headquartered in Long Beach, Calif., is a full service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, value-add, particle-engineered & custom blends, vitamins, minerals and other specialty supplements. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing, and all herbal powders ingredients are also tested under the company’s Identilok® species identification process. For more information visit www.botanicals.com.

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