BI NUTRACEUTICAL PRESS ROOM

For Release: IMMEDIATE

Contact:
Courtney Jacobs
801-538-0777

BI Nutraceuticals Names Walter Postelwait Vice President of Sales and Marketing

LONG BEACH, CA, March 25, 2008—BI Nutraceuticals today announced that it has appointed Walter Postelwait to the position of Vice President of Sales and Marketing. Postelwait will be responsible for the sales and marketing portfolio across all of BI’s business in the Nutraceutical, Custom Blend, Food and Beverage markets.

"Walter is an accomplished, results-driven executive with proven success in sales, marketing and operational management and a welcome addition to the BI management team," stated George Pontiakos, President and CEO, BI Nutraceuticals. "His extensive experience working in various capacities within the natural products, food and beverage industries will help ensure the company continues its strong growth both in the U.S. and abroad."

Postelwait joins BI from Blue Pacific Flavors and Fragrances where he served as Vice President and General Manager responsible for overall strategic direction and operational oversight and management of the organization including sales, marketing, production and research and development. He also managed several business units at Degussa Flavors & Fruit Systems, now part of Cargill, including beverages, where he was responsible for complete product line management of all flavor development and sales designed for beverage applications, as well as Sweet & Savory flavors, where he worked to aggressively grow the top and bottom lines for the sweet and savory product categories. Postelwait also worked as an International Marketing & Sales Manager for Ventura Coastal Corporation, where he marketed a variety of citrus juice concentrates and essential oils to international Fortune 500 food, flavor, fragrance and beverage retailers and manufacturers. He holds a Bachelor of Science degree in Business Administration from California State University, Northridge, and additionally attended a Multi-National Executive Excellence Training program at IMD in Lausanne, Switzerland and a one-year Advanced Management Program at INSEAD in Fountainebleau, France.

About BI Nutraceuticals
BI Nutraceuticals, with facilities in Long Beach, CA, Islandia, NY, and Suzhou, China, is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals and other specialty supplements. BI also provides drum to hopper custom blends and granular, time released and encapsulated ingredients. All ingredients undergo heavy metal, pesticide and irradiation testing, and herbal powders are also analyzed using BI’s Identilok® species identification process. The company has additionally developed UltraHD®, a process which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. BI also offers steam sterilization via the company’s Protexx HP™ process, which utilizes high pressure, super-heated dry steam to ensure ingredients maintain their color and active compounds without water saturation problems. For more information visit www.binutraceuticals.com.

# # #