BI NUTRACEUTICAL PRESS ROOM

For Release: IMMEDIATE

BI Nutraceuticals Supports Cold and Flu Season Demands by Significantly Increasing Echinacea Stock

Ingredient Leader’s Large Supply of Cold-Fighting Herb Nothing to Sneeze At

LONG BEACH, CA, December 1, 2009—BI Nutraceuticals is supporting growing consumer demand for natural immune health supplements during cold and flu season by increasing its Echinacea powder supply. BI, the leading supplier of quality raw materials and custom blends for more than 30 years, announced today that it has contracted several hundred metric tons of Echinacea herb and root.

"Currently, sales of Echinacea represent approximately 10 percent of the U.S. dietary supplement market," said BI Nutraceuticals President and CEO George Pontiakos. "BI feels it imperative to have large quantities of Echinacea herb and root powders on-hand to meet increased demand and ensure a seamless production process for our customers."

Derived from the Asteraceae family of flowering plants, or the "purple coneflower" plant, Echinacea is believed to be an effective booster of the immune system. Currently, BI offers over 600 ingredients, more than 200 of which have been deemed GRAS by the FDA or FEMA, the Flavors and Extracts Manufacturers Association.

About BI Nutraceuticals
BI Nutraceuticals is a global full-service supplier of dietary supplement and functional food and beverage ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. Since 2002, BI has been an innovator in steam sterilization and the company’s Protexx HP process is currently the industry’s only species-specific, organic sterilization method. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company’s Identilok® species identification process. The company has also developed a proprietary process, UltraHD®, which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. For more information, visit www.binutraceuticals.com.

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