BI NUTRACEUTICAL PRESS ROOM

For Release: IMMEDIATE

BI Nutraceuticals Experiences Continued Growth, Expands Marketing and Sales Department

LONG BEACH, CA, January 18, 2010—BI Nutraceuticals has expanded its marketing and sales team with the promotion of Quynh Lam to Director of Fulfillment Services and the hiring of Angela Dorsey as Product Manager. As Director of Fulfillment Services, a newly created position at BI Nutraceuticals, Lam will be responsible for all customer service activities, sales forecasting related to raw material needs, production prioritization, finished product allocation and strategic inventory creation. As Product Manager, Dorsey will be primarily focused on creating and implementing marketing strategies and tools to further accelerate BI’s sales and market penetration.

"BI's strong performance in 2009 and continued focus on exceptional customer service, quality and growth has allowed us to increase the depth of our marketing and sales team to provide further managerial focus and an even higher level of customer service moving forward," noted Walter Postelwait, Vice President of Sales and Marketing, BI Nutraceuticals. "We are pleased to announce Quynh's much deserved promotion and to welcome Angela to the BI team."

Lam has been an integral part of BI since 1996, where she has excelled in a variety of management positions including Customer Service Manager and Product Manager. She will now be charged with managing BI's entire customer service team. Dorsey comes to BI from Promax Nutrition, where she served as Brand Manager, helping to increase sales through a variety of innovative marketing and promotional tactics. She has also held various marketing and communications positions with Nestlé Nutrition. Dorsey, a Registered Dietitian, holds an MBA from the University of California at Berkeley and a BS in Dietetics from the University of Illinois at Urbana-Champaign.

About BI Nutraceuticals
BI Nutraceuticals is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. The company currently offers more than 200 ingredients that have been determined as safe for use in foods and beverages by the FDA or FEMA, the Flavors and Extracts Manufacturers Association. Since 2002, BI has been an innovator in steam sterilization and the company's Protexx HP® process is currently the industry's only species-specific, organic sterilization method. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company's Identilok® species identification process. The company has also developed a proprietary process, UltraHD®, which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. For more information, visit www.binutraceuticals.com.

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