BI NUTRACEUTICAL PRESS ROOM

For Release: IMMEDIATE

Contact:
Courtney Jacobs
801-538-0777

BI Nutraceuticals Strengthens Sales Team With Addition of Betsy Fallon as West Coast Regional Sales Manager

LONG BEACH, CA, January 19, 2011—BI Nutraceuticals today announced that the company has hired Betsy Fallon as West Coast Regional Sales Manager. In this position, Fallon will be charged with supporting and expanding BI's strong position with West Coast customers, as well as growing the company's customer base within the region.

"In addition to being an organized, business-minded, self-starter with strong collaborative communication and management skills, Betsy brings to BI more than 13 years of sales experience within the dietary supplement industry," noted Walter Postelwait, Vice President of Marketing & Sales, BI Nutraceuticals. "We are pleased to welcome someone with Betsy's business pedigree to our team."

Prior to joining BI Nutraceuticals, Fallon worked as the U.S. Sales Manager for Martin Bauer, Inc., responsible for maintaining and developing all the U.S. based supplement revenue for the company, as well as managing all core accounts. Additionally, she held the position of Western Technical Sales Manager at A.M. Todd, managing the company's top-selling herbal brand. Fallon is a member of the American Botanical Council and was an American Herbal Products Association board member in 2009 - 2010.

About BI Nutraceuticals
BI Nutraceuticals is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. The company currently offers more than 200 ingredients that have been determined as safe for use in foods and beverages by the FDA or FEMA, the Flavors and Extracts Manufacturers Association. Since 2002, BI has been an innovator in steam sterilization and the company's Protexx HP® process is currently the industry's only species-specific, organic sterilization method. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company's Identilok® species identification process. The company has also developed a proprietary process, UltraHD®, which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. For more information, visit www.binutraceuticals.com.

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