For Release: IMMEDIATE

Courtney Jacobs

BI Nutraceuticals Announces Availability of Chia Seeds

LONG BEACH, CA, January 31, 2011— BI Nutraceuticals is now offering steam sterilized chia seeds to its customer base. The company’s chia seeds have been sterilized using BI’s Protexx HP process, which uses super-heated, dry steam to ensure the material is free of any potential pathogens, while preserving all of the seeds’ healthful properties. This is an important distinction from many other importers of chia seeds since they may or may not be offering sterilized product. Chia seeds can easily be incorporated into a wide range of foods designed to improve individuals’ cardiovascular and digestive health, as well as promote satiety.

Chia seeds boast the following nutritional qualities:

“Our chia seeds meet all cGMP standards and are Kosher and Halal certified,” noted Walter Postelwait, Vice President of Marketing & Sales, BI Nutraceuticals. “Most of the chia seed growers and harvesters in South America and Mexico do not incorporate a sterilization process to guarantee a pathogen free product. BI provides this critical sterilization, as well as conducts thorough finished product testing to assure our customers that our chia seed meets the strictest quality standards for foods and dietary supplements.”

These natural super seeds can be used in various applications including cereals, breads, soups, salad dressings and nutrition bars. Chia seeds can also be mixed with liquids to create sweet, yet powerful drinks for athletes, with omega-3s to address inflammation and protein to help with muscle recovery.

Read More About It
For more detailed information about chia seed, its nutritional information and potential health benefits, please view our Chia Information page.

About BI Nutraceuticals
BI Nutraceuticals is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. The company currently offers more than 200 ingredients that have been determined as safe for use in foods and beverages by the FDA or FEMA, the Flavors and Extracts Manufacturers Association. Since 2002, BI has been an innovator in steam sterilization and the company's Protexx HP® process is currently the industry's only species-specific, organic sterilization method. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company's Identilok® species identification process. The company has also developed a proprietary process, UltraHD®, which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. For more information, visit

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