BI NUTRACEUTICAL PRESS ROOM

For Release: IMMEDIATE

Contact:
Courtney Jacobs
801-538-0777

BI Nutraceuticals Now Offering Baobab Fruit Powder

LONG BEACH, CA, May 2, 2011 — BI Nutraceuticals today announced the availability of baobab fruit powder to its customer base. Indigenous to Africa, baobab fruit has been used for centuries to create a nutritious, tangy health drink. It contains high levels of vitamin C, calcium, potassium, magnesium and zinc to help support the immune system, promote healthy bones and teeth and maintain cardiovascular health including normal blood pressure levels.

Baobab fruit powder boasts the following benefits:

“Baobab fruit powder offers an easy way to not only boost the fiber profile of products, but also improve the overall antioxidant and micronutrient content,” noted Walter Postelwait, Vice President of Marketing & Sales, BI Nutraceuticals. “This emerging superfruit is gaining popularity here in the United States, and any new product that incorporates baobab fruit will be among the first to market, creating a unique competitive advantage.”

Baobab fruit powder can be used in a variety of applications including: bodybuilding/fitness supplements; vitamin/mineral formulas; smoothies, fruit juices and powdered drinks; breakfast cereals and cereal bars; and ice creams, yogurts and dairy products. Additionally the powder is sterilized using BI’s Protexx HP® method, which uses super-heated, dry steam to ensure the material is free of any potential pathogens, while preserving all of the healthful properties of the fruit powder.

About BI Nutraceuticals
BI Nutraceuticals is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. The company currently offers more than 200 ingredients that have been determined as safe for use in foods and beverages by the FDA or FEMA, the Flavors and Extracts Manufacturers Association. Since 2002, BI has been an innovator in steam sterilization and the company's Protexx HP® process is currently the industry's only species-specific, organic sterilization method. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company's Identilok® species identification process. The company has also developed a proprietary process, UltraHD®, which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. For more information, visit www.binutraceuticals.com.

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