For Release: IMMEDIATE

Courtney Morton


LONG BEACH, CA, September 7, 2014 — Rupa Das, Vice President of Global Quality & Compliance at BI Nutraceuticals, will be presenting on botanical identification methods at the 2014 American Herbal Products Association (AHPA) Botanical Congress being held in conjunction with SupplySide West on Friday, October 10 from 8 a.m. – 4 p.m. at the Mandalay Bay South Seas Ballroom F in Las Vegas, NV. Specifically, Das will be highlighting BI’s Identilok® species identification process, which the company employs as part of standard testing procedures for all its botanical ingredients.

Das will discuss and present step-by-step demonstrations of the analytical tools employed as part of Identilok® species testing including:

Das has more than 20 years of quality and regulatory compliance management experience in the dietary supplement and personal care product industries. She is a certified GMP auditor and currently serves as a member of the AHPA’s Board of Trustees. Prior to her work in the industry, she was a chemistry lecturer at several California State Universities.

The 2014 AHPA Botanical Congress: Tools and Methods for Botanical Identification provides a unique opportunity for individuals to learn about the many valuable analytical tools that can be used for positive identification of herbal ingredients. Industry-leading analytical experts will present step-by-step demonstrations of botanical identification using diverse analytical tools and methods.

About BI Nutraceuticals
BI Nutraceuticals is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. The company currently offers more than 200 ingredients that have been determined as safe for use in foods and beverages by the FDA or FEMA, the Flavors and Extracts Manufacturers Association. Since 2002, BI has been an innovator in steam sterilization and the company's Protexx HP® process is currently the industry's only species-specific, organic sterilization method. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company's Identilok® species identification process. The company has also developed a proprietary process, UltraHD®, which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. For more information, visit

About AHPA
The American Herbal Products Association ( is the only national trade association that is focused primarily on herbs and herbal products. All of AHPA’s activities are focused on its mission, to promote the responsible commerce of herbal products, and are undertaken to maintain and improve market opportunities for companies that sell herbs, herbal products and other health-related products, and to ensure that consumers continue to enjoy informed access to a wide choice of goods.

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