For Release: IMMEDIATE

Courtney Morton

Marketing Director Randal Kreienbrink to Discuss the Role of Marketing in New Product Development During Panel Session

LONG BEACH, CA, June 29, 2015 — BI will be sampling two functional beverages and a fortified graham cracker which utilize some of the company’s newest food and beverage ingredients at booth #1053 during the 2015 IFT Annual Meeting and Food Expo being held July 11 – 14 in Chicago, Ill. Attendees can taste a cinnamon graham cracker containing the company’s kale powder and Psyberloid™ psyllium fiber; a protein packed chocolate coconut smoothie which features pumpkin seed protein (>70%); and an energizing cherry limeade containing a water-soluble extract form of guayusa, a natural energy ingredient out of South America and alternative to caffeine. BI will also be introducing an 80% faba bean protein.

Additionally, BI’s marketing director Randal Kreienbrink will participate in a panel discussion entitled “What’s My Role in the Development Process” on Tuesday, July 14 from 10:30 – 11:30 a.m. in room S401d. Individuals from R&D and sales will also join Randy to discuss how to best work together during new product development for improved efficiency and market success.

BI conducts extensive species identification and quality testing on every ingredient so manufacturers can be assured each one meets clean label claims. With more than 200 GRAS ingredients available, there’s no limit to what BI can do to boost the healthful properties of foods and beverages. Additionally, BI has received SQF 2000 (Safe Quality Food) certification from NSF for its facilities in Long Beach, Calif. and Islandia, NY, which provides independent verification that a supplier's food safety and quality management systems comply with the Global Food Safety Initiative. The company is also organic, gluten-free, kosher and halal certified.

To learn more about BI’s line of GRAS ingredients, visit booth #1053 at IFT or visit To arrange to speak with a representative from BI at the show, please contact Courtney Morton at

About BI Nutraceuticals
BI Nutraceuticals is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. The company currently offers more than 200 ingredients that have been determined as safe for use in foods and beverages by the FDA or FEMA, the Flavors and Extracts Manufacturers Association. Since 2002, BI has been an innovator in steam sterilization and the company's Protexx HP® process is currently the industry's only species-specific, organic sterilization method. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company's Identilok® species identification process. The company has also developed a proprietary process, UltraHD®, which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. For more information, visit

About IFT and its Annual Meeting & Food Expo
For more than 70 years, the IFT has been unlocking the potential of the food science community by creating a dynamic global forum where members from more than 100 countries can share, learn, and grow. Its Annual Meeting & Food Expo is an important event for professionals involved in food science and technology as it features the industry’s largest collection of food ingredients, equipment, and packaging suppliers. Visit for more information.

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