Pets are increasingly considered members of the family and owners are treating them as such, including the type of products they give them. BI is committed to the creation of quality pet foods, supplements, and treats through quality ingredients. Whether it is Cat’s Claw Bark from the mountains of Peru or Psyllium from the fields of India, all our ingredients go through rigorous testing for identity, quality, and safety no matter the end application. BI is a preferred supplier of the National Animal Supplement Council (NASC), a non-profit industry group dedicated to improving and standardizing the animal health supplement industry. BI – Rooted in Trust.