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BI Becomes a New Member of the National Products Association

RANCHO DOMINGUEZ, CA — BI just announced its recent membership with the National Products Association (NPA). Founded in 1936, the NPA is the lead trade association for the natural products industry.

NPA has been recognized for its strong presence in Washington, D.C., where it has been an active participant in lobbying for both regulatory and legislative issues. Among its main initiatives, NPA has played a key role on the passage of the Dietary Supplement Health and Education Act (DSHEA).

As the largest supplier of plant-based ingredients in the U.S., BI has taken an active role in helping companies boost the healthful properties of food & beverage, dietary supplements, pharmaceuticals, personal care, and pet care products. Similar to NPA, BI has had a long-standing interest in protecting the general public from unsafe products. BI conducts extensive species identification and quality testing on every ingredient so manufacturers can be assured each one meets clean label claims. BI has also implemented its Protexx HP® Green Steam™ process, which is the industry’s only species-specific, organic sterilization method.

“The NPA represents a long-standing commitment to protect the interests of the natural products industry,” said Randy Kreienbrink, Vice President of Marketing for BI. “We share the same interest in elevating the industry as a whole and are proud to serve alongside such a committed partner.”

For more information, please visit BI at or the NPA at

About BI

BI is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. The company currently offers more than 200 ingredients that have been determined as safe for use in foods and beverages by the FDA or FEMA, the Flavors and Extracts Manufacturers Association. Since 2002, BI has been an innovator in steam sterilization and the company’s Protexx HP® Green Steam™ process is currently the industry’s only species-specific, organic sterilization method. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company’s Identilok® species identification process. The company has also developed a proprietary process, UltraHD®, which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. For more information, visit

About the National Products Association

The Natural Products Association (NPA) is the trade association representing the entire natural products industry. We advocate for our members who supply, manufacture and sell natural ingredients or products for consumers. The Natural Products Association promotes good manufacturing practices as part of the growth and success of the industry. Founded in 1936, NPA represents over 1,400 members accounting for more than 10,000 locations of retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids.

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