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BI Nutraceuticals Announces Key Promotion

RANCHO DOMINGUEZ, CA — BI Nutraceuticals today announced the promotion of Randy Kreienbrink to Vice President of Marketing. Randy joined BI in 2012, bringing 25 years experience in sales and marketing with various food, flavor and ingredient companies and during his tenure has solidly positioned BI for market success today and in the future.

“The marketing organization under Randy’s stewardship has established BI as an industry leader from both a mindshare and marquee perspective, and this promotion is extremely well deserved,” noted President and CEO George Pontiakos.

Randy has previously worked for Brenntag Pacific, New Zealand Dairy Board, Ashland Nutritional and Nutrahance Ingredients. He is a professional member of the Institute of Food Technologists, Pacific Technology Exchange, AACC International, and serves as an Editor for the Southern California IFT Newsletter. Randy is a Certified Food Scientist (CFS) from IFT.

About BI Nutraceuticals

BI Nutraceuticals is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. The company currently offers more than 200 ingredients that have been determined as safe for use in foods and beverages by the FDA or FEMA, the Flavors and Extracts Manufacturers Association. Since 2002, BI has been an innovator in steam sterilization and the company’s Protexx HP® process is currently the industry’s only species-specific, organic sterilization method. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company’s Identilok® species identification process. The company has also developed a proprietary process, UltraHD®, which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. For more information, visit

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