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BI Promotes New West Coast Regional Sales Manager

RANCHO DOMINGUEZ, CA — BI recently announced the promotion of Julie Bates, a Customer Service Representative for 7 years, to West Coast Regional Sales Manager. Responsibilities of this position include supporting and expanding BI’s strong position with west coast customers, as well as growing the company’s customer base within the region.

With the recent retirement of Nicole Robertson, who was with BI for 18 years, BI needed to recruit an individual with intimate knowledge of the industry, along with a strong familiarity of BI’s customers. Julie has worked for BI for 7 years as both a Customer Service and International Sales Representative. Julie’s experience extends beyond BI to her previous employment at Bumble Bee Tuna as a Customer Service Representative and Inside Sales Manager.

“As a 7 year veteran of BI,” said Bates, “I’m thrilled to continue serving the team as the new West Coast Regional Sales Manager. BI’s reputation for exceptional quality standards and a supportive team environment make this a tremendous opportunity. I’m really looking forward to helping BI continue to provide the remarkable customer service BI is recognized for.”

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About BI

BI is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. The company currently offers more than 200 ingredients that have been determined as safe for use in foods and beverages by the FDA or FEMA, the Flavors and Extracts Manufacturers Association. Since 2002, BI has been an innovator in steam sterilization and the company’s Protexx HP® Green Steam™ process is currently the industry’s only species-specific, organic sterilization method. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company’s Identilok® species identification process. The company has also developed a proprietary process, UltraHD®, which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. For more information, visit

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