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BI Receives American Herbal Products Association Industry Leader Award

RANCHO DOMINGUEZ, CA — BI is the proud recipient of the American Herbal Products Association’s (AHPA) Industry Leader award. Rupa Das, BI’s Vice President of Global Quality and Compliance, accepted the award on behalf of BI at the association’s member meeting at Natural Products Expo West last week.

Founded in 1982, AHPA is the national trade association for the herbal products industry whose mission it is to promote the responsible commerce of herbal products. The association consists of more than 350 global growers, processors, manufacturers, and marketers of herbs and botanical and herbal products, including foods, dietary supplements, cosmetics, and non-prescription drugs. AHPA typically selects a recipient of the industry leader award based on their ability to help advance the industry forward beyond normal business practice. BI, a member of AHPA for over 20 years, was recognized for its sourcing expertise, intimate knowledge of the supply chain, innovative manufacturing techniques and superior quality standards.

“We are quite honored to receive AHPA’s recognition,” said Das. “From the launch of Identilok® species identification process in 1996, to the implementation of the organic steam sterilization in 2000, to visits to the growing and collecting regions for our products, BI‘s innovations have worked towards elevating the quality of the industry’s standards as a whole. These and several other innovations stem from BI’s core value to always do what’s right instead of what’s convenient. It’s very humbling to be honored for ‘doing what is right’.”

BI is the largest supplier of plant-based ingredients in the U.S., for use in food & beverage, dietary supplements, pharmaceuticals, personal care, and pet care products. With more than 400 ingredient offerings – 200 of which are GRAS – BI can help companies boost the healthful properties of nearly any product. To learn more about BI’s extensive portfolio of ingredients, visit

About BI

BI is a global full-service supplier of dietary supplement and functional food ingredients including whole herb powders and teas, standardized and drug ratio extracts, custom blends, vitamins, minerals, drum to hopper custom blends, granular ingredients and other specialty processes including time released and encapsulated ingredients. The company currently offers more than 200 ingredients that have been determined as safe for use in foods and beverages by the FDA or FEMA, the Flavors and Extracts Manufacturers Association. Since 2002, BI has been an innovator in steam sterilization and the company’s Protexx HP® Green Steam™ process is currently the industry’s only species-specific, organic sterilization method. All BI ingredients undergo stringent quality analysis that includes heavy metal, pesticide and irradiation testing. All herbal powder ingredients are also tested under the company’s Identilok® species identification process. The company has also developed a proprietary process, UltraHD®, which creates high-density herbal powders allowing for superior flow and less dusting during the manufacturing process. For more information, visit

About the American Herbal Products Association

The American Herbal Products Association is the national trade association for and voice of the herbal products industry. AHPA is comprised of domestic and foreign companies doing business as growers, processors, manufacturers and marketers of herbs and herbal products, including foods, dietary supplements, cosmetics, and non-prescription drugs. Founded in 1982, AHPA’s mission is to promote the responsible commerce of herbal products.

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